Social media consultant
MY SERVICES
The intention of each of my services is to bring my brand experience of social strategy and execution to set-out your social approach, enrich your social media knowledge, and guide you and your team to successfully implement it.
SOCIAL AUDIT
After defining your target audience and business objectives with you, I would review all of your social channels and present back:
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A recommendation of how existing content can be optimised and what content to stop and continue
Best practice principles and 'quick wins' for copy, content, hashtags and formats
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This service is great for brands and businesses who need some informed advice to either take things forward themselves or to get an understanding of what we could do together.
SOCIAL STRATEGY
In this service, I take the learnings from the audit, local and global trends and review of competitors to create a strategy that includes (but not limited to!):
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A digital channel ecosystem and the role each channel can play to drive a given objective
Content pillars and themes for each channel with guidelines and inspiration from within and outside your industry to make implementation easy and consistent - laddering back up to your objectives
Posting strategy (recommendation on the frequency of posts, the role of different formats and a content plan template)
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This service is completely tailored to your business and is perfect if you're looking to step change your social media offering.
SOCIAL TRAINING
The power of a company’s social media presence can be enhanced by their team of employees and their presence on social media too - when done well.
These workshops are bespoke based on what you and your business need - they can be held one-to-one or for key directors or the wider team. An example of what they can include would be:
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How to use your professional profiles on LinkedIn
How to optimise a LinkedIn profile and best practices
Posting inspiration and content pillars
Guidelines for content and follower engagement
